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NTIS 바로가기농촌계획 : 韓國農村計劃學會誌, v.14 no.1, 2008년, pp.9 - 21
김미숙 (서울대학교 농경제사회학부 지역정보학) , 유철우 (서울대학교 농경제사회학부 지역정보학) , 최영찬 (서울대학교 농경제사회학부 지역정보학)
This study deals with shopping value and trust as the factors to influence consumer attitude and purchase intention in online shopping. Utilitarian and hedonic shopping values, trust, attitude and purchase intention are incorporated into the Value-Attitude-Behavior model to find out how differently ...
박철, 2002, 인터넷 탐색 가치에 의해 분류한 온라인 소비자 집단별 특성에 관한 연구, 소비자학 연구, 12(1) : 31-52
유창조, 정혜은, 2002, 인터넷 쇼핑몰에서의 쇼핑경험의 질이 재방문의사와 구매의사에 미치는 영향에 관한 연구, 소비자학 연구, 13(4) : 77-100
이철선, 방석범, 2004, 쇼핑가치가 온라인 구매의도에 미치는 영향 매개변수로서의 제품속성 중요도, 마케팅연구, 19 : 41-69
통계청, 2007, 2006년 연간 전자상거래 통계조사 결과
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