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사회적 현전이 소셜 커머스 참여에 미치는 영향
The Influence of Social Presence for Participating in Social Commerce 원문보기

水産海洋敎育硏究 = Journal of fisheries and marine sciences education, v.25 no.4 = no.64, 2013년, pp.848 - 862  

김진백 (동명대학교)

Abstract AI-Helper 아이콘AI-Helper

This study shows how social presence(SP) dimensions influence online consumer's behavior in the social commerce(SC) context. It is expected that the results could be utilized in the development of SC websites. According to the results, the awareness and cognitive SP dimensions affected consumer trus...

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질의응답

핵심어 질문 논문에서 추출한 답변
인터넷 이용의 새로운 패러다임으로 자리를 잡아 가고 있는 것은 무엇인가? 최근 트위터나 페이스북 같은 소셜 미디어가 인터넷 이용의 새로운 패러다임으로 자리를 잡아 가고 있다. 소셜 미디어가 선풍적 인기를 끌면서 이의 상업적 활용에 대한 관심도 높아짐에 따라서 소셜 커머스(social commerce: SC)가 주목을 받고 있다.
소셜 커머스가 주목을 받게 된 이유는 무엇인가? 최근 트위터나 페이스북 같은 소셜 미디어가 인터넷 이용의 새로운 패러다임으로 자리를 잡아 가고 있다. 소셜 미디어가 선풍적 인기를 끌면서 이의 상업적 활용에 대한 관심도 높아짐에 따라서 소셜 커머스(social commerce: SC)가 주목을 받고 있다. 위키피디아(Wikipedia)에서는 SC를 소셜 미디어와 온라인 미디어를 활용한 전자상거래의 일종이라고 정의하고 있다.
기존의 인터넷 카페나 블로그를 통한 공동 구매와 중고품 거래도 SC의 일종으로 볼 수 있는 이유는? 소셜 미디어가 선풍적 인기를 끌면서 이의 상업적 활용에 대한 관심도 높아짐에 따라서 소셜 커머스(social commerce: SC)가 주목을 받고 있다. 위키피디아(Wikipedia)에서는 SC를 소셜 미디어와 온라인 미디어를 활용한 전자상거래의 일종이라고 정의하고 있다. 따라서 기존의 인터넷 카페나 블로그를 통한 공동 구매와 중고품 거래도 SC의 일종으로 볼 수 있다(Yu & Yoon, 2011).
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