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한국IT서비스학회지 = Journal of Information Technology Services, v.13 no.4, 2014년, pp.289 - 308
이소라 (숭실대학교 대학원 경영학과) , 장정빈 (숭실대학교 대학원 경영학과) , 김광회 (숭실대학교 대학원 경영학과) , 최정일 (숭실대학교 경영학부)
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Mobile instant messaging (MIM) has been widely used in modern society due to its portability, speed and ease of use. In addition to simple text-based messaging, mobile instant message has now expanded to include graphics, images, and video. Many instant message service providers attempt to different...
| 핵심어 | 질문 | 논문에서 추출한 답변 |
|---|---|---|
| 이모티콘의 정의는 무엇인가? | 이모티콘(Emoticon)은 감정(Emotion)과 아이콘(Icon)의 조합으로 정의할 수 있으며 한글 순화어로는 그림말로 정의할 수 있다. 감정은 네이버 사전에 의하면 어떤 현상이나 사건을 접했을 때 마음에서 일어나는 느낌이나 기분으로 정의할 수 있다. | |
| Shim(2006)이 정리한 이모티콘의 기능 6가지는 무엇인가? | Shim(2006)은 이모티콘의 기능을 6가지로 정리하였다. 첫째, 단순하고 기계적인 메시지 교류를 딱딱하지 않게 만들어준다. 둘째, 아날로그 메시지를 감정적으로 전달해준다. 셋째, 메시지를 강조 혹은 보완해준다. 넷째, 상대방의 이해를 돕기 위하여 문자 메시지의 내용을 명확히 한다. 다섯째, 면대면(face to face) 상황과 유사하게 대화를 주고받을 수 있는 환경을 조성한다. 여섯째, 텍스트화된 언어적 표현을 정감 있게 만들어 대화를 나누고 있는 당사자 간의 친밀감을 높인다. 즉 이모티콘은 텍스트의 한계를 보완하며 다양한 형태로 발전하고 있다. | |
| 기대불일치이론은 무엇인가? | 기대불일치이론(Expectation Disconfirmation Theory)은 기대가 어떠한 방식으로 만족의 결정에 영향을 미치는지 설명하는 이론으로 제품의 평가와 기대가 어떤 차이가 있는지 비교를 통하여 이뤄진다고 보고 있다(Oliver, 1980; Oliver and DeSarbo, 1988). 그리고 기대불일치이론은 적응수준이론(Adaptation Level Theory)을 이론적 근거로 하며(Oliver, 1980; Yi, 1990), 이는 개인이 어떤 사회적인 대상을 평가할 때 그 대상이 갖고 있는 실제적 속성만이 아니라 비교점(Comparison Point) 에 의해서 영향을 받는다고 지적하고 있다(이학식, 2003). |
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