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NTIS 바로가기韓國食生活文化學會誌 = Journal of the Korean Society of Food Culture, v.29 no.4, 2014년, pp.314 - 325
강재희 (백석문화대학 외식산업학부) , 고은희 (경기대학교 관광전문대학원 식공간연출전공)
To contribute to the globalization of Korean food, a Korean food culture publicity event was conducted at Hayabusa Station, Tottori Province, Japan. This study investigated and analyzed recognition and preferences towards Korean food in participants at the event. The method of information acquisitio...
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핵심어 | 질문 | 논문에서 추출한 답변 |
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국가브랜드위원회와 삼성경제연구소가 제안한 국가이미지 개선을 위한 전략은 무엇인가? | 한 나라의 음식은 국가 브랜드나 이미지 향상에 많은 기여를 할 뿐만 아니라 관광산업과 연계되어 국가 경쟁력을 강화시키는 문화상품으로 인정받고 있다. 국가브랜드위원회와 삼성경제연구소의 국가이미지 개선을 위한 전략에 따르면 국제 행사와 한류를 적극 연계하여 한국의 문화 홍보에 주력해야 한다고 제안하였다(국가브랜드지수 조사 2012a). 국제 행사를 통해 형성 또는 변화되는 국가이미지는 그 가치를 계산할 수 없을 정도로 강력하게 그 나라의 모든 활동에 영향을 미치므로 중요하다(Nam 2003). | |
한 나라의 음식은 어디에 기여를 하는가? | 한 나라의 음식은 국가 브랜드나 이미지 향상에 많은 기여를 할 뿐만 아니라 관광산업과 연계되어 국가 경쟁력을 강화시키는 문화상품으로 인정받고 있다. 국가브랜드위원회와 삼성경제연구소의 국가이미지 개선을 위한 전략에 따르면 국제 행사와 한류를 적극 연계하여 한국의 문화 홍보에 주력해야 한다고 제안하였다(국가브랜드지수 조사 2012a). | |
한식을 세계화하기 위해서는 먼저 국제문화와 어우러질 수 있는 글로벌 식문화로서의 한식문화를 홍보하여야 하는 이유는? | 국가브랜드위원회와 삼성경제연구소의 국가이미지 개선을 위한 전략에 따르면 국제 행사와 한류를 적극 연계하여 한국의 문화 홍보에 주력해야 한다고 제안하였다(국가브랜드지수 조사 2012a). 국제 행사를 통해 형성 또는 변화되는 국가이미지는 그 가치를 계산할 수 없을 정도로 강력하게 그 나라의 모든 활동에 영향을 미치므로 중요하다(Nam 2003). 따라서 한식을 세계화하기 위해서는 먼저 국제문화와 어우러질 수 있는 글로벌 식문화로서의 한식문화를 홍보하여야 하며, 그 방안으로 문화 마케팅을 활용할 것을 강조하였다(Kim 2013). |
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국가브랜드위원회. 2012b. 지역별 국가별 대한민국 이미지 현황 조사(테일러넬슨) 최종보고서. 국가브랜드위원회. 서울. pp 10
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뉴시스. http://www.newsis.com/article/view
한국통수산식품유통공사. http://www.at.or.kr/contents/apko325000/view
한식재단.http://www.hansik.org/kr
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