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NTIS 바로가기服飾 = Journal of the Korean Society of Costume, v.66 no.7, 2016년, pp.50 - 68
The objectives of this study are to identify the self-image and preferred fashion styles that Korean career women seek in different daily situations, and to propose a positioning map in accords with the findings. The study conducted a survey and in-depth interviews. The study used twenty items of se...
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핵심어 | 질문 | 논문에서 추출한 답변 |
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25-34세 여성들에 대한 연구에서 상황이 고려되어야 할 필요가 있는 이유는? | 사회활동을 활발히 하는 젊은 직장여성들은 경제 및 소비 전반에 걸쳐 주요 고객층으로 분류되고 있는데 특히 경제활동비율이 가장 높고(Statistics Korea, 2015), 여성복 매출에 있어서도 많은 비중을 차지하는 25-34세 여성(Samsung Design Net, 2014)들은 경제력과 소비력을 갖춘 중요한 소비자라고 할 수 있다. 이들은 직장과 직장 밖에서 여러 가지 상황에 맞는 역할을 수행하고 있고, 이에 따라 이들의 패션제품에 대한 소비패턴도 다양화ㆍ개성화 되고 있기 때문에 이들에 대한 연구에서 상황이 고려되어야 할 필요가 있다. 최근에는 상황을 고려한 연구들이 일부 진행되어 왔으나 단편적인 상황을 비교ㆍ분석한 경우가 많고, 이 또한 직장여성에 대한 연구는 미비하여 이들에 대한 구체적인 연구가 필요한 실정이다. | |
사회적 상황에 맞는 패션스타일을 착용하는 것이 중요한 이유는? | 현대사회의 사람들은 일상생활 속에서 다른 사람을 보면서 이미지나 인상을 형성하게 되는데, 이 때 의복은 이미지 형성에 있어 주요 단서 중 하나로 작용하기 때문에 사회활동을 하는데 있어 사회적 상황에 맞는 패션스타일을 착용하는 것은 중요하다고 할 수 있다. | |
2014년 여학생의 대학진학률은 몇퍼센트인가? | 여성의 교육수준은 갈수록 높아져 2014년 여학생의 대학진학률은 74.6%로 남학생보다 높으며(Statistics Korea, 2014), 여성의 경제활동인구도 지속적으로 증가하고 있다. 특히 25-29세의 여성 중 73. |
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