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NTIS 바로가기Fashion & textile research journal = 한국의류산업학회지, v.19 no.2, 2017년, pp.207 - 220
채희주 (경성대학교 국제무역통상학과) , 김신아 (연세대학교 의류환경학과) , 테오나 거기차이쉴리 (연세대학교 의류환경학과) , 고은주 (연세대학교 의류환경학과)
Today, the fashion industries, which are appearing in the world, can satisfy their economic needs, as well as provide and distribute their products in order to introduce sustainable methods and avoid becoming a bad influence on future generations. Recently, SPA brands have contributed to the sustain...
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핵심어 | 질문 | 논문에서 추출한 답변 |
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지속가능성이란? | , 1972). 지속가능성이란 다음 세대에게 피해를 주지 않으면서 현재 세대와 다음 세대의 필요를 만족시키는 것이라고 정의되고 있다(Brundtland, 1985/1987; Kim et al.,2015). | |
지속가능 마케팅에는 어떤 사례들이 있는가? | , 2014). 예컨대, H&M은 유기농면을 이용한 티셔츠를 제작, 유기농 제품으로 구성된 Conscious Collection 진행 그리고 헌 옷 수거 프로그램 등을 실천하고 있으며, ZARA는 미생물로 분해가 가능한 제품 등을 선보이고있다(Jeon, 2015). UNIQLO는 모든 제품에 리사이클 캠페인을 적용하여 소비자로부터 회수 받은 제품을 필요로 하는 전세계에 사람들에게 전달하고 있다. 이와 같이 지속가능 활동을 실천하고 있는 SPA 브랜드 가운데 특히 H&M은 2009년부터 지속가능 보고서를 매년 발행하며 그들의 지속가능 활동을 소비자와 타 기업들에게 상세하게 설명하고 있다(Hower, 2015). | |
SPA 브랜드의 장단점은? | 패션 기업 중 SPA(Specialty Store Retailer of Private Label Apparel) 브랜드는 합리적인 가격, 유행성과 빠른 상품 회전율로 소비자들을 만족시켜왔지만, 제작 및 유통 과정에서 발생하는 노동자들의 인권, 임금 그리고 환경 오염 문제 등은 빈번하게 나타났다(Aspers & Skov, 2006; Lee & Kim, 2015). 하지만 최근 SPA 브랜드는 친환경, 유기농, 재활용 등을 활용한 소재를 사용하고 있을 뿐만 아니라 제품 개발 과정 및 다양한 지속가능 활동을 꾸준히 실천하며 지속가능한 발전에 기여하고있다(Gitman, 2015). |
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