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NTIS 바로가기지능정보연구 = Journal of intelligence and information systems, v.24 no.1, 2018년, pp.75 - 100
이형주 (아주대학교 일반대학원 경영정보학과) , 정누리 (경희대학교 일반대학원 경영학과) , 양성병 (경희대학교 경영대학 경영학과)
Mobile devices have become an important channel for news content usage in our daily life. However, online news content readers' resistance to online news monetization is more serious than other digital content businesses, such as webtoons, music sources, videos, and games. Since major portal sites d...
핵심어 | 질문 | 논문에서 추출한 답변 |
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'기사 가독성(Article Readability)'이 체계적 속성 중 하나로 선정된 이유는 무엇인가? | 가독성이란 텍스트 내용을 읽고 이해할 수 있는 정도를 의미하며, 문장의 난이도를 나타내는 지표로서 얼마나 쉽게 해독할 수 있는 문장인지를 보여준다(Cho,1985). 즉, 온라인 뉴스의 가독성이 온라인 뉴스를 읽는 독자의 수준에 적합할수록 정보의 이해를 증진시켜 자발적 독자구독료 지불에 영향을 미칠 것이므로, 이를 중요한 체계적 속성 중 하나로 선정하였다. | |
컨조인트 분석(conjoint analysis)이란 무엇인가? | 한편, 컨조인트 분석(conjoint analysis)은 제품이나 서비스가 가진 여러 속성의 상대적 중요성을 파악하여 이용자가 상황에 따라서 어떠한 조합을 선택하는지를 분석할 수 있는 방법이다(Constantiou et al., 2012). | |
온라인 콘텐츠에 대한 지불행동을 이해하기 위해서는 무엇이 필요한가? | 온라인 콘텐츠에 대한 지불행동을 이해하기 위해서는 온라인 콘텐츠의 재화적 특징을 우선적으로 이해할 필요가 있다. 온라인에서 구매가 가능하되 소비는 오프라인에서 이뤄지는 일반적인 재화나 서비스와 다르게, 온라인 콘텐츠는 구매와 소비 모두 온라인 상에서 이뤄진다(Choi and Yang, 2016). |
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