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블록체인 기술 혜택의 효과가 블록체인 보험 서비스의 수용의도에 미치는 영향 : UTAUT 모형을 기반으로
The Effects of BlockChain Technology Benefits on Acceptance Intentions of BlockChain Insurance Services : Based on the UTAUT Mode 원문보기

한국IT서비스학회지 = Journal of Information Technology Services, v.17 no.4, 2018년, pp.163 - 189  

김종필 (한양대학교 경영컨설팅학과) ,  송유진 (한양대학교 경영학부)

Abstract AI-Helper 아이콘AI-Helper

In this study, we analyze the acceptance theories of insurance services using blockchain technology. Although insurance services using block-chain technology are still in discussion, specific development methods for service methods applying block-chain technology in insurance services are being stud...

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표/그림 (21)

질의응답

핵심어 질문 논문에서 추출한 답변
인슈어테크란? 인슈어테크(InsurTech)는 보험(Insurance)과 기술(Technology)의 합성어로 기술과 보험업의 융합을 의미하며, 보험 산업의 가치사슬(ValueChain)이 무너지고 소비자를 중심으로 한 변혁을 가져올 수 있는 새로운 기술과 사업모델을 의미한다(윤일영, 2017). 보험 분야로 확대된 혁신기술들은 단순한 효율성 및 생산성 향상을 넘어 보험 비즈니스에 새로운 변화를 이끌고 있다.
블록체인이란? 블록체인(Blockchain)이란 분산원장기술(Distributed Ledger Technology; DLT)이라고도 일컬어진다. 중앙에서 통제되는 일반적인 시스템과 달리, 분산화된 공개 거래장부로 특정 주체에 의한 통제가 불가능하고 위조가 불가능한 구조이다.
블록체인이 거래 안전성 측면에서 획기적인 기술이라고 할 수 있는 이유는? 블록체인기술은 P2P 거래에 있어서 거래 투명성을 제공할 수 있는 가장 좋은 수단이라고 할 수 있다. 보험거래와 거래 당사자 간에 모든 거래 정보들이 공유되고 그 공유된 정보 시스템의 위해서 어떠한 해킹 시도도 무산될 수 있다. 따라서 거래 안전성 측면에서 획기적인 기술이라고 할 수 있다.
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