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멀티플렉스 모바일 서비스 품질이 온라인 구전의도에 미치는 영향력 분석: 이용 즐거움의 매개효과와 성별의 조절효과를 중심으로
Analyzing The Influence of Multiplex Mobile Service Quality on Online Word of Mouth: Focusing on the Mediating Effect of Use Enjoyment and the Moderating Effect of Gender 원문보기

Journal of information technology applications & management = 한국데이타베이스학회지, v.25 no.4, 2018년, pp.123 - 143  

이한솔 (Graduate School of Culture-Art Business Administration, Chung-Ang University) ,  김현철 (School of Business Administration, College of Business & Economics, Chung-Ang University)

Abstract AI-Helper 아이콘AI-Helper

The domestic multiplex industry provides consumers with a choice of movies and a variety of contents and entertainment facilities and services. In addition, the number of movie theaters with the significant market potential is also steadily increasing in the competitive multiplex market environment....

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표/그림 (7)

질의응답

핵심어 질문 논문에서 추출한 답변
국내 멀티플렉스 산업의 현황은? 국내 멀티플렉스 산업은 소비자에게 영화에 대한 선택의 기회 확대와 더불어 다양한 문화시설 등을 제공함으로써 급속한 성장을 이어가고 있다. 특히 인터넷 사용이 급격히 증가하고 무선 장치가 보급되면서 급속한 기술 혁신이 이루어짐에 따라, 무선기술은 유선 인터넷인 모바일 인터넷으로 빠르게 전환되었다[Cheng and Park, 2005].
정보품질이란? 정보품질과 시스템품질은 정보 시스템 성공에 영향을 미치는 요소이다[Zhou, 2011; DeLone and McLean, 2003]. 정보품질은 관련성, 정확성 및 적시성을 반영하며 안전하게 사용하기 쉬운 웹 콘텐츠를 말한다[Chi, 2018]. 정보가 인식되는 방식은 주관적인 문제이며 주로 서비스를 사용하는 개인에 달려있다[Koivmakim et al.
웹 디자이너가 고객의 참여를 유도하고, 고객을 자극하고 고객을 끌어들이는데 도움이 되는 매력적인 기능을 포함하여 사이트 디자인에서 쾌락의 즐거움을 배양해야 하는 이유는? , 2011]. 특히 온라인 소매업체의 디자인 요소는 기존 매장의 디자인 요소 및 배치와 마찬가지로 소비자의 신념과 태도에 유사한 영향을 준다[Hasan, 2016; Liang and Lai, 2002]. 이뿐만 아니라, 웹 서비스의 디자인과 콘텐츠는 고객 유치 및 유지에 중요한 역할을 한다[Niashi et al., 2015; Ranganathan and Ganapathy, 2002].
질의응답 정보가 도움이 되었나요?

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