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NTIS 바로가기디지털융복합연구 = Journal of digital convergence, v.16 no.6, 2018년, pp.175 - 185
오상훈 (서울벤처대학원대학교 융합산업학과) , 박현숙 (서울벤처대학원대학교 융합산업학과)
The purpose of this study is to present the direction of CSR activities for sustainable management by analyzing the mediating effect of management innovation on the relationship between corporate social responsibility (CSR) activities and financial performance. In order to verify the research hypoth...
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핵심어 | 질문 | 논문에서 추출한 답변 |
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기업의 사회적책임(CSR)활동이 선택이 아닌 필수적인 경영요소로 자리잡게 된 배경은? | 세계 최초로 독일이 2010년에 국가 차원의 ‘CSR액션플랜’을 도입한 이래 우리나라도 2017년 신 정부가 들어서면서 ‘사회적가치’를 ‘사회적경제와 기업의 사회적책임(CSR) 실현’으로 정의하고, 이를 공공기관 평가와 민간기업 역할에 반영할 것을 강조하면서 산업계의 핵심 어젠다로 급부상하였다. 즉, 기업 지배구조 개선·사회책임 투자·상생 등 지속가능경영 키워드가 정부 정책과 맞물려 강화되고 있어서 기업의 사회적책임(CSR)활동은 선택이 아닌 필수적인 경영요소로 자리 잡게 되는 경영 패러다임 전환의 시대가 왔다고 한다[1]. | |
기업의 사회적책임(CSR)활동에 대해 관계자들이 이전에 가지고 있던 시선은 무엇인가? | 그러나 이러한 CSR활동은 이전부터 외부 이해관계자들의 다양한 요구와 환경에 대한 규제의 증가 등으로 제조기업의 경영활동에는 비용의 증가로 인식하는 측면도 있었다. 따라서 이러한 경영에 필수적인 CSR활동이 기업의 재무성과에 어떤 영향을 미치는가를 규명하기 위하여 다양한 연구가 진행되었으며, Choi(2000), Orlitzky (2003), Surroca(2010), Cegarra(2016) 그리고 Galbreath(2016)등의 연구에서 긍정적인 관계가 있음을 보여 주었다[2-6]. | |
우리나라에서는 사회적가치를 어떻게 정의하는가? | 세계 최초로 독일이 2010년에 국가 차원의 ‘CSR액션플랜’을 도입한 이래 우리나라도 2017년 신 정부가 들어서면서 ‘사회적가치’를 ‘사회적경제와 기업의 사회적책임(CSR) 실현’으로 정의하고, 이를 공공기관 평가와 민간기업 역할에 반영할 것을 강조하면서 산업계의 핵심 어젠다로 급부상하였다. 즉, 기업 지배구조 개선·사회책임 투자·상생 등 지속가능경영 키워드가 정부 정책과 맞물려 강화되고 있어서 기업의 사회적책임(CSR)활동은 선택이 아닌 필수적인 경영요소로 자리 잡게 되는 경영 패러다임 전환의 시대가 왔다고 한다[1]. |
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