The aim of this study was to investigate the difficulties that Korean farmers and processors currently experience with respect to the market for Korean native chicken (KNC). This study also provides suggestions by which they can overcome these difficulties. In all, sixty-nine farmers and sixty-two p...
The aim of this study was to investigate the difficulties that Korean farmers and processors currently experience with respect to the market for Korean native chicken (KNC). This study also provides suggestions by which they can overcome these difficulties. In all, sixty-nine farmers and sixty-two processors participated in our investigation, which addressed 1) the current difficulties that KNC farmers face, 2) the current importance-satisfaction measures among KNC farmers and processors, and 3) the future direction of the KNC market: farmer and processor opinions. The respondents stated that the limited number of sales stores was the most difficult market condition they faced in raising KNC, followed by feed cost, animal disease, and poor production environment. Regarding issues of importance and satisfaction, origin in raising step and slaughtering in the processing and distribution step were considered the areas most in urgent need of improvement, given farmers' and processors' high levels of dissatisfaction with these. Both the free-range farming system and the concept of animal welfare are growing in importance, given consumers' interests in these areas. As to opinions on the direction of KNC development, menu development was cited as most important, followed by public advertisement, accessibilities, business aid, and breed development. Consequently, the results show that well-organized support from both the government and related industries is needed, as chicken farmers and processors cannot resolve certain limitations inherent in the KNC industry on their own.
The aim of this study was to investigate the difficulties that Korean farmers and processors currently experience with respect to the market for Korean native chicken (KNC). This study also provides suggestions by which they can overcome these difficulties. In all, sixty-nine farmers and sixty-two processors participated in our investigation, which addressed 1) the current difficulties that KNC farmers face, 2) the current importance-satisfaction measures among KNC farmers and processors, and 3) the future direction of the KNC market: farmer and processor opinions. The respondents stated that the limited number of sales stores was the most difficult market condition they faced in raising KNC, followed by feed cost, animal disease, and poor production environment. Regarding issues of importance and satisfaction, origin in raising step and slaughtering in the processing and distribution step were considered the areas most in urgent need of improvement, given farmers' and processors' high levels of dissatisfaction with these. Both the free-range farming system and the concept of animal welfare are growing in importance, given consumers' interests in these areas. As to opinions on the direction of KNC development, menu development was cited as most important, followed by public advertisement, accessibilities, business aid, and breed development. Consequently, the results show that well-organized support from both the government and related industries is needed, as chicken farmers and processors cannot resolve certain limitations inherent in the KNC industry on their own.
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문제 정의
However, to date, there has been no report on the current perspectives of KNC farmers and processors in terms of production and/or distribution—perspectives which may very well differ from those of consumers. Therefore, the objective of this study was to investigate the opinions of KNC farmers and processors, as well as the challenges they face, with the endpoint of providing suggestions and possible solutions by which they can overcome the current limitations inherent in the KNC market.
제안 방법
Based on the average values, for the items listed in Table 3, importance–performance analysis was undertaken to analyze the correlation between importance and satisfaction.
In raising KNC, the origin, HACCP approval, and certification of eco-friendliness were categorized as HIHS, while free-range raising, animal welfare, market age, and market weight were categorized as LILS. These categorizations held regardless of respondents’ occupation (Figs.
The questionnaire was created on the basis of the literature and discussions with experts, to collect information on the opinions of KNC farmers and processors. The questionnaire consisted of three sections: 1) the current difficulties that KNC farmers face, 2) the current importance–satisfaction measures among KNC farmers and processors, and 3) the future direction of the KNC market: farmer and processor opinions.
성능/효과
Additionally, Troy and Kerry (2010) point out that public advertisements will help pique the interest of consumers. 27.5% of consumers agreed to the necessity of public advertisements in developing the KNC industry and in facilitating and promoting KNC market accessibility (data not shown). This finding aligns with the results of the current study from farmers and processors.
Quota sampling was used to extract subjects based on their occupation and age. A total of 131 individuals (69 farmers and 62 processors) took part in the investigation, which made use of the 95% confidence and 4.48% standard error level. Table 1 provides demographic profile data on the respondents.
Based on average values, all issues were scored in terms of these two dimensions, giving rise to four categories—namely, high importance, high satisfaction (HIHS); high importance, low satisfaction (HILS); low importance, high satisfaction (LIHS); and low importance, low satisfaction (LILS) (Fig. 1).
In terms of growing the KNC market, 60.87% of farmers and 59.68% of processors considered menu development the most important item; this was followed by public advertisements (27.54% and 27.42%), accessibility (7.25% and 6.45%), business aid (2.89% and 4.84%), and breed development (1.45% and 1.61%) (Table 4).
More than 50% of the respondents cited a limited number of sales stores as the greatest difficulty in raising KNC; this was followed by feed cost, animal disease, and poor production environment (Table 2). Most of these challenges can scarcely be overcome by KNC farmers alone, in the absence of outside assistance.
참고문헌 (23)
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