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NTIS 바로가기韓國食生活文化學會誌 = Journal of the Korean Society of Food Culture, v.34 no.5, 2019년, pp.543 - 552
정진이 (한국식품연구원 중소기업솔루션센터) , 최영민 (한국식품연구원 중소기업솔루션센터)
Indonesia has the largest economy in Southeast Asia and is one of the fastest growing economies of the world. This study was conducted to understand Indonesian food consumers, and to provide the marketing implications for food exporting companies in Korea. An online survey was conducted on 795 local...
핵심어 | 질문 | 논문에서 추출한 답변 |
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한류 컨텐츠의 다양한 채널을 기반으로 한 전파에서 중요하게 고려해야 되는것은 무엇인가? | 이 같은 다양한 채널을 기반으로 한 한류 컨텐츠 전파는 한국 제품의 인지도 제고 및 긍정적 이미지 구축에 도움을 줄 수 있을 것으로 사료된다. 이 때, 인도네시아의 종교적 특성을 고려하여 컨텐츠를 구성하는 것이 보다 효과적일 수 있으며, 종 교를 종교가 아닌 문화로 보고 이를 반영하는 것이 중요하다(Hong et al. 2016). | |
인도네시아는 무엇인가? | 인도네시아는 수도 자카르타가 있는 자바 섬을 중심으로 2016년 기준 세계 인구 순위 4위에 이르는 나라이다. 전체 약 2억 6,058만 명의 인구 중 60% 이상인 35세 미만의 젊은 층으로 구성되어 있으며, 세계 최대 군도국가로 크고 작은 섬 각각의 다양한 문화와 전통을 보유하고 있다. | |
잠재적 시 장성이 가장 큰 나라로 인도네시아가 꼽히는 이유는 무엇인가? | 또한 향후 한국 식품의 수출 증대를 위해서는 단순히 식품에 대한 소비 경험과 선호도에 대한 고려뿐만이 아닌 한류로 대표되는 한국 문화에 대한 긍정적인 인식과의 결합이 필수적일 것으로 사료된다. 인도네시아는 동남아시아 국가 중 정보통신기술이 가장 빠르게 발전하는 국가로 모바일 인터넷 사용의 급증이 한류 컨텐츠 유통 및 확산의 결정적 요인이 될 것으로 예상됨에 따라 잠재적 시 장성이 가장 큰 나라로 꼽히고 있다(KOCCA 2015). 이러한 흐름은 한류 확대 시기와 맞물려 다양한 한국 음악인 K-pop 과 드라마, 예능 및 유튜브 등의 컨텐츠들이 온라인을 기반으로 확대되어 한국 문화 전파가 이루어지고 있다. |
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