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NTIS 바로가기Journal of information technology applications & management = 한국데이타베이스학회지, v.27 no.6, 2020년, pp.53 - 73
진봉비 (MIS Department in Chungbuk National University) , 권순동 (MIS Department in Chungbuk National University)
Many prior studies have been conducted that positive reviews increase the intention to purchase. However, there are very few papers that have studied the impact of review search on purchase satisfaction. It is meaningful to study the impact of review search on purchase satisfaction as it can lead th...
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