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A Cross-Country Comparative Study on the Effect of Online Review Search on Purchase Satisfaction of Existing Buyers 원문보기

Journal of information technology applications & management = 한국데이타베이스학회지, v.27 no.6, 2020년, pp.53 - 73  

진봉비 (MIS Department in Chungbuk National University) ,  권순동 (MIS Department in Chungbuk National University)

Abstract AI-Helper 아이콘AI-Helper

Many prior studies have been conducted that positive reviews increase the intention to purchase. However, there are very few papers that have studied the impact of review search on purchase satisfaction. It is meaningful to study the impact of review search on purchase satisfaction as it can lead th...

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참고문헌 (105)

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