[논문]통합기술수용이론 관점에서 블록체인기술의 사용자 수용과 이용 행동에 관한 연구

김병곤; 이병길; 윤일기

doi:10.21219/jitam.2020.27.3.001

통합기술수용이론 관점에서 블록체인기술의 사용자 수용과 이용 행동에 관한 연구
A Study on the Acceptance Intention and Usage Behavior of Blockchain Technology : From the Perspective of Unified Theory of Acceptance and Use of Technology 원문보기

Journal of information technology applications & management = 한국데이타베이스학회지, v.27 no.3, 2020년, pp.1 - 18

김병곤 (Business Administration, Namseoul University) , 이병길 (Graduate School, Namseoul University) , 윤일기 (Business School, Namseoul University)

Abstract ▼ AI-Helper

Recently, following the development of FinTech technology that combines finance and information and communication technology, the need and social demands for a block chain technology-based trading system have increased significantly. In this study, a research model was developed and hypothesized through literature research on the concept of block chain technology, the technology acceptance model, and the unified theory of acceptance and use of technology. The research theories were tested by collecting data through surveys and analyzing the collected data. This study conducted empirical research to identify the factors influencing the user acceptance intention and utilization behavior of the block chain technology in introducing the block chain technology. First, factors affecting the acceptance intention of the blockchain user were performance expectation, effort expectation, social impact, and blockchain transparency variables. Second, the facilitation conditions and stakeholder confidence variables were analyzed as factors that did not affect the acceptability of the blockchain users. Third, variables such as blockchain transparency, stakeholder trust and intention of acceptance are factors that affect the usage behavior of the blockchain. Fourth, it was confirmed that the acceptance intention had a very high explanatory power on usage behavior of Blockchain technology.

주제어

표/그림 (6)

그림 Research Model
표 The Distribution of Sample(N = 305)
표 Validity and Reliability for Research Variables
표 Confirmatory Factor Analysis Results
표 Discriminant Validity of Variables
표 Estimated Path Coefficients

질의응답

핵심어	질문	논문에서 추출한 답변
	블록체인이란?	블록체인은 익명성과 보안성이 강력한 디지털 공공장부 또는 분산원장으로 정의한다[Rim, 2016]. 블록체인 기술은 거래정보를 기록한 원장을 모든 참여자가 각자 분산 보관하고, 새로운 거래가 발생할 때 암호 방식으로 장부를 똑같이 업데이트 한다.
	블록체인 기술의 네트워크 참여자 권한에 따른 구분 방법은 무엇인가?	블록체인 기술은 네트워크 참여자 권한 및 역할에 따라 퍼블릭 블록체인(Public Blockchain), 프라이빗 블록체인(Private Blockchain), 컨소시엄 블록체인(Consortium Blockchain)으로 구분한다. 크게 퍼블릭 블록체인과 프라이빗 블록체인으로 나누는 것이 일반적이지만 최근에는 컨소시움 블록체인을 하나의 관점으로 추가하는 경향이 있다.
	통합기술수용이론이 초기의 기술수용모형 대비하여 변경된 것은 무엇인가?	통합기술수용이론(UTAUT)은 초기의 기술수용모형에 행동의도를 추가한 것으로, 새로 운 기술의 사용 여부를 결정하는 요인은 사용자의 행동의도이며, 기술에 대한 태도가 기술의 행동의도를 결정하는 직접적인 요인으로 해석하고 있다. 초기의 기술수용모형 대비 인지된 유용성과 인지된 용이성이 행위의도에 미치는 영향관련, 태도라는 변수의 영향력이 일관적이지 못하다는 문제점을 고려하여 태도라는 변수를 매개변수로 바라보던 기존의 영향효과를 제거하였다.

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