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소비자불매운동에 대한 소비자와 기업 근로자 간의 인식 차이 및 불매운동 참여 영향요인 분석
The Difference in Consumers' and Company Employees' Perceptions of Consumer Boycotts and Analysis of the Factors Affecting Boycott Participation 원문보기

Family and environment research : fer, v.58 no.4, 2020년, pp.517 - 537  

홍지형 (성균관대학교 생활과학연구소) ,  황혜선 (성균관대학교 사회과학대학 소비자학과)

Abstract ▼ AI-Helper 아이콘AI-Helper

This study investigated how consumers and company employees differ in their perceptions of boycotts based on the co-orientation model. Regarding the reasons of boycotts, consumers take both consumer damage cases and unethical conduct equally seriously, while company employees take consumer damage ca...

주제어

#consumer movement   #boycott   #co-orientation model   #boycott participation  

참고문헌 (64)

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