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NTIS 바로가기Family and environment research : fer, v.58 no.4, 2020년, pp.517 - 537
홍지형 (성균관대학교 생활과학연구소) , 황혜선 (성균관대학교 사회과학대학 소비자학과)
This study investigated how consumers and company employees differ in their perceptions of boycotts based on the co-orientation model. Regarding the reasons of boycotts, consumers take both consumer damage cases and unethical conduct equally seriously, while company employees take consumer damage ca...
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