[논문]네이버 데이터랩 검색어 트렌드 서비스를 이용한 온라인 포털에서의 한약재 검색 트렌드와 의미에 대한 고찰

김영식; 이승호

doi:10.6116/kjh.2021.36.5.1.

네이버 데이터랩 검색어 트렌드 서비스를 이용한 온라인 포털에서의 한약재 검색 트렌드와 의미에 대한 고찰
A Study on the Trend and Meaning of Searching for Herbal Medicines in Online Portal Using Naver DataLab Search Trend Service 원문보기

大韓本草學會誌 = The Korea journal of herbology, v.36 no.5, 2021년, pp.1 - 14

김영식 (우석대학교 한의과대학 본초학교실) , 이승호 (우석대학교 한의과대학 병리학교실)

Abstract ▼ AI-Helper

Objectives : From January 2020, when the first confirmed case of COVID-19 in Korea, the use of health information using the Internet is expected to increase. It is expected that there will be a significant change in the general public's interest in Korean herbal medicines for health care. Therefore, in this study, we tried to confirm the change in the search trend of Korean herbal medicines after the COVID-19 epidemic. Methods : Using the "Naver DataLab (http://datalab.naver.com)" service of a Korean portal site Naver, search volume was investigated with 606 Korean herbal medicines as keywords. The search period was from January 2020, right after the onset of COVID-19, to June 2021. The search results were sorted by the peak search volume and the total search volume. Results : 'Cheonsangap (천산갑, 穿山甲, Manitis Squama)' was the most searched Korean herbal medicine in the peak search volume and total search volume with least bias. Conclusions : The problem of supply and demand of Korean herbal medicines of high public interest was identified. Broadcasting and media exposure were the factors that had a big impact on the search volume for Korean herbal medicines. As it was confirmed that the search volume for Korean herbal medicines increased rapidly due to media exposure, it is necessary to provide correct information about Korean herbal medicines, improve public awareness, and manage stable supply and demand based on continuous search trend monitoring.

주제어

표/그림 (17)

표 Table 1. Most frequently searched herbal medicine, sorted according to peak search volume which is cumulated weekly.
표 Table 2. Most frequently searched herbal medicine, sorted according to total search volume.
표 Table 3. Top 10 herbal medicine which had less bias in 2020-2021
표 Table 5. Comparison with previous study (2007-2016) of top 10 herbal medicines which had less bias
표 Table 4. The key word list that is excluded.
그림 Fig 1. Search trend for ‘cheonsangap’
그림 Fig 2. Search trend for ‘chimhyang’
표 Table 6. The rank of Herbal medicine which had supply issue.
그림 Fig 3. Search trend for ‘gugija’
그림 Fig 4. Search trend for ‘saenggang’
그림 Fig 5. Search trend for ‘geumeunhwa’
그림 Fig 6. Search trend for ‘yukjongyong’
그림 Fig 7. Search trend for ‘seogwa’
그림 Fig 8. Search trend for ‘bongnyeong’
그림 Fig 9. Search trend for ‘useul’
그림 Fig 10. Search trend for ‘dongchunghacho’
그림 Fig 11. Search trend for ‘maengmundong’

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