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럭셔리 패션 브랜드의 메타버스 활용 사례 연구
Luxury Fashion Brands Case Analysis of Using Metaverse 원문보기

패션비즈니스 = Fashion business, v.26 no.3, 2022년, pp.50 - 71  

김윤미 (홍익대학교 의상디자인학과) ,  김진영 (홍익대학교 섬유미술.패션디자인과)

Abstract ▼ AI-Helper 아이콘AI-Helper

This study aimed to present pioneering data on the use of Metaverse through a case study on the use of Metaverse by luxury brands and to reveal the intrinsic value of Metaverse in the fashion industry. The study was conducted based on literature data such as various articles and papers related to Me...

주제어

#메타버스   #럭셔리 브랜드   #mz세대  

표/그림 (47)

참고문헌 (86)

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