[논문]태국 가구 규모에 따른 가정간편식 소비행동

박주현; 최승균; 홍완수

doi:10.7318/kjfc/2022.37.4.324

태국 가구 규모에 따른 가정간편식 소비행동
Home Meal Replacement (HMR) Consumption Behavior of Thai Consumers by Household Size 원문보기

韓國食生活文化學會誌 = Journal of the Korean Society of Food Culture, v.37 no.4, 2022년, pp.324 - 334

박주현 (상명대학교 식품영양학과) , 최승균 (상명대학교 식품영양학과) , 홍완수 (상명대학교 식품영양학과)

Abstract ▼ AI-Helper

This study was conducted to provide basic data for product development and marketing strategies for the Thai home meal replacement (HMR) market, to reflect the changing trends in household sizes in Thailand. The results of analyzing the characteristics and differences of HMR consumption behavior between single-person households and multi-person households in Thailand were as follows: It was found that single-person households use HMR to save money and for the convenience in cooking and preparation. In the preference by HMR type, multi-person households showed a higher preference for all types of products than single-person households. Thai consumers, regardless of their household size, mainly use department stores and large shopping malls to purchase HMR, and they most prefer to get information through Internet advertisements. The shelf life, quality, taste, hygiene, and freshness of HMR were the main considerations for their selection. Based on the results of this study, the Thai market requires the development of HMR products that are reasonable in terms of cost and preparation time. In addition, it is necessary to develop products that can satisfy consumer needs, such as nutritional enhancement and therapeutic foods, products that are organic, eco-friendly, cater to various menus, and address the premium segment.

주제어

표/그림 (9)

표 General characteristics of subjects N(%)
표 Reasons for using HMR N(%)
표 Frequency of HMR use N(%)
그림 Preferred purchase channel of HMR
표 Comparison of preference differences by household size and by HMR type mean±SD
그림 Preferred information channel of HMR
표 Importance of HMR selection attributes mean±SD
표 Importance of HMR product’s packaging elements mean±SD
표 Demand for HMR product development mean±SD

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