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NTIS 바로가기미래기술융합논문지 = Journal of Advanced Technology Convergence, v.2 no.1, 2023년, pp.33 - 40
조윤준 (울산과학기술원 기술경영학부) , 이상수 (울산과학기술원 융합경영학부) , 김상윤 (울산과학기술원 기술경영학부) , 조현지 (울산과학기술원 융합경영학부)
This research multilaterally analyzed the frequency of use of OTT service and its effect on life satisfaction for office workers of the MZ generation using the survey data of the Korean Media Panel. Recently, the OTT service market has grown rapidly, but there is a lack of research on what changes t...
D. H. Kim & N. K. Paek. (2015). Effects of OTT Service Users' Use Motivations on Satisfaction and Intention of Continued Use. Korean Journal of Broadcasting & Telecommunications Research, 93, 77-110.?
K. H. Kang & M. S. Jang. (2021). Analysis on Housing Behaviors of Young Single Person Households after the COVID-19 Appeared in Internet Articles. OURNAL OF THE KOREAN Housing Association. 32(3). 21-29. DOI : 10.6107/JKHA.2021.32.3.021?
S. R. Go. (2021). Media Usage by the MZ generation. KISDI STAT Report. 21(18)?
Carlos Orus, Maria Jose Barles, Daniel Belanche, Luis Casalo, Elena Fraj, Raquel Gurrea. (2016). The effects of learner-generated videos for YouTube on learning outcomes and satisfaction. Computers & Education. 198(95), 254-269. DOI : 10.1016/j.compedu.2016.01.007?
XUN LIU & ROBERT LAROSE. (2008). Does using the Internet make people more satisfied with their lives? The effects of the Internet on college students' school life satisfaction. CYBERPSYCHOLOGY & BEHAVIOR. 11(3), 310-320. DOI : 10.1089/cpb.2007.0040?
Irena Stepanikova, Norman H. Nie & Xiaobin He. (2010) Time on the Internet at home, loneliness, and life satisfaction: Evidence from panel time-diary data. Computers in Human Behavior. 26(3). 329-338. DOI : 10.1016/j.chb.2009.11.002?
S. J. Jang & S. K. Ryu. (2022). A Study on the Influence of Usage Motivation and Platform Attribute on Satisfaction and Repeat-Using Intention in Live Commerce: Focusing on MZ Generation. Korea Jouranl of Communication Studies. 30(3). 233-267. DOI : 10.23875/kca.30.3.9?
J. H. Park & Y. J. Lee. (2019). A Study on Mobile Video Usage of Generation Z in the Republic of Korea based on the Grounded Theory - Focused on YouTube -. Journal of Communication Design. 67(0). 312-327. DOI : 10.25111/jcd.2019.67.24?
S. H. Hong & M. Kim. (2021). A Study on Communication Method According to the Characteristics of MZ Generation. The Treatise on The Plastic Media. 24(1). 113-120. DOI: 10.35280/KOTPM.2021.24.1.13?
T. K. Lee. (2022). A Study on the Development of K-OTT Platform - Focused on -. Journal of acting studies. 26. 55-68. DOI : 10.26764/jaa.2022.26.3?
E. H. Oh. (2022). A Study on the Main Characteristics of OTT Service that Affects the Continuous Intention to use OTT Service-Based on PAM. Journal of Service Management Society. 13(3). 172-189. DOI : 10.15706/jksms.2022.23.3.008?
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