[논문]A Study on the Sentiment Analysis of City Tour Using Big Data

Se-won Jeon; Gi-Hwan Ryu

doi:10.7236/ijibc.2023.15.2.112

A Study on the Sentiment Analysis of City Tour Using Big Data 원문보기

International journal of internet, broadcasting and communication : IJIBC, v.15 no.2, 2023년, pp.112 - 117

Se-won Jeon (Department of Immersive Content Convergence, Kwangwoon University) , Gi-Hwan Ryu (Department of Tourism and Food Industry, Graduate School of Smart Convergence, Kwangwoon University)

Abstract ▼ AI-Helper

This study aims to find out what tourists' interests and perceptions are like through online big data. Big data for a total of five years from 2018 to 2022 were collected using the Textom program. Sentiment analysis was performed with the collected data. Sentiment analysis expresses the necessity and emotions of city tours in online reviews written by tourists using city tours. The purpose of this study is to extract and analyze keywords representing satisfaction. The sentiment analysis program provided by the big data analysis platform "TEXTOM" was used to study positives and negatives based on sentiment analysis of tourists' online reviews. Sentiment analysis was conducted by collecting reviews related to the city tour. The degree of positive and negative emotions for the city tour was investigated and what emotional words were analyzed for each item. As a result of big data sentiment analysis to examine the emotions and sentiments of tourists about the city tour, 93.8% positive and 6.2% negative, indicating that more than half of the tourists are positively aware. This paper collects tourists' opinions based on the analyzed sentiment analysis, understands the quality characteristics of city tours based on the analysis using the collected data, and sentiment analysis provides important information to the city tour platform for each region.

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그림 Figure 1. CONCOR Analysis
표 Table 1. Results of sentiment analysis on the original data of the city tour (partial)
표 Table 2. Result of 'positive-interest' sentiment analysis on the city tour
표 Table 3. Results of positive and negative sentiment analysis on the city tour
표 Table 4. Results of detailed sentiment analysis on the city tour

참고문헌 (11)

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A Study on the Sentiment Analysis of City Tour Using Big Data 원문보기

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