초록

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Abstract ▼ AI-Helper

We pay attention to stories themselves whatever the contents may be. Stories are, from the beginning, made to draw people"s interest, and these go though the process of verbalization. What makes this process continues? The basic answer to this question can be found in the development of informatio...

We pay attention to stories themselves whatever the contents may be. Stories are, from the beginning, made to draw people"s interest, and these go though the process of verbalization. What makes this process continues? The basic answer to this question can be found in the development of information technology. More than simple verbalization can be expected because multi-media is utilized and mutual relations are possible. The condition in this virtual space has emotional and play-like aspects and ultimately has the aspects of story-telling. Current products using story-telling is quite different from content-oriented advertisements which explains the functions of products and image advertisements in which consumers can have difficulty finding the significance of the ad. For it has its "communication" aspect. This does not introduce products themselves, but brings absorption and excitement and extends to subjective and emotional communication by "presenting product-containing meaning and personal stories" In other words, it is an emotion-oriented marketing activity that makes them not only buy products but also enjoy the stories contained in the products. However, story-telling does not mean simple stories or description. The essence of 21st century story telling is the form of transmedia that generates synergy effects by a story-telling content circulated through various channels and in various forms. Story-telling has recently been used as a "One Source Multi-Use" and has become a true culture content. Human beings in the 21st century will find both all that they can create in the culture contents and those fatal that go beyond their limit. Story-telling can provide the objects for social studies for active people, and provide delicate analysis on human psychology for emotional people. In these respects, efforts to cope with the fast-changing situations caused by the increasing importance of culture contents and the development of digital technology should be incessantly

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