초록 ▼

◯ 본 연구는 수출용 품종 가공적성 평가 및 소비편이 상품소재 개발과 배를 활용한 소비편이 상품 개발 및 배 수출확대를 위한 해외시장 분석을 목적으로 함.
◯ 제 1세부과제
• 대량공급 및 배 소비촉진을 위한 단체급식용 메뉴개발
- 수출대상국의 식문화와 소비자 특성을 조사하고, 이를 바탕으로 배활용 단체급식 메뉴 개발 및 DB화
- 단체급식메뉴 3종에 대한 국내 및 수출대상국 소비자 기호도 조사
• 수출대상국 소비자 관능 특성 및 수용도 조사
- 수출대상국 소비자가 선호하는 신선 배 및 가공배의 관능

◯ 본 연구는 수출용 품종 가공적성 평가 및 소비편이 상품소재 개발과 배를 활용한 소비편이 상품 개발 및 배 수출확대를 위한 해외시장 분석을 목적으로 함.
◯ 제 1세부과제
• 대량공급 및 배 소비촉진을 위한 단체급식용 메뉴개발
- 수출대상국의 식문화와 소비자 특성을 조사하고, 이를 바탕으로 배활용 단체급식 메뉴 개발 및 DB화
- 단체급식메뉴 3종에 대한 국내 및 수출대상국 소비자 기호도 조사
• 수출대상국 소비자 관능 특성 및 수용도 조사
- 수출대상국 소비자가 선호하는 신선 배 및 가공배의 관능적 특성 및 수용도 조사와 기호유도인자 분석
• 소비편이 상품의 브랜딩, 유통 및 판매 촉진 전략 수립
- 수출대상국 유통 채널조사 및 DB구축
- 수출대상국 소비자 설문조사를 통한 한국 배 구매패턴 조사
- 과일소비 트렌드를 반영한 한국산 배 통합 마케팅 수립
◯ 제 1협동과제
• 신선편이 가공기술을 적용한 조각과일 상품화연구
- 갈변방지 기술 개발, 조각배 상품 대량공정 연구 및 유통기한 확보
• 수출용 배 소비촉진을 위한 배·과채음료 제품개발
• 배 가공제품의 수출국별 법규 검토 및 수출가이드 라인 개발
• 국내 및 수출을 통한 시제품의 시장성 평가
◯ 제 2협동과제
• 신선편이 품종으로 원황, 화산, 설원 품종 선발. 주스 적합 품종으로 한아름, 설원 품종 선발
• 밑면에 변형을 준 신선편이 용기를 개발하여 특허 출원

(출처: 요약서 3p)

Abstract ▼

□ Purpose&Contents
The aim of the study is to industrialize ready-to-eat pear product and develop a sales promotion strategy based on the food culture and consumer characteristics of export destination countries.

To promote the mass supply and consumption of pear, the trend of fruit consum

□ Purpose&Contents
The aim of the study is to industrialize ready-to-eat pear product and develop a sales promotion strategy based on the food culture and consumer characteristics of export destination countries.

To promote the mass supply and consumption of pear, the trend of fruit consumption and eating out of export destination countries is investigated, and the institutional food service menu based on the food culture of export destination countries is developed accordingly, DB and the promotion program are developed.

The purpose of this study aim to investigate the sensory attributes and acceptance of various fresh and processed pears and analyse the reason of liking attributes of each productsamong Chinese and American.

To investigate export target countries' fresh pear and fruit based product consumption; to investigate and establish distribution system channel database; and to establish branding, distribution and promotion strategies for Korean pears.

Commercialization is carried out through the development of ready-to-eat fruit, pear beverage and marketability evaluation of product. Beginning with the study of ready-to-eat fruit commercialization, we develop browning prevention technology and establish the commercialization strategy. To promote consumption of pear, we develop the export pear beverage.

Also, we develop Export Guidelines for China and U.S., review the regulations on sanitary safety of export products and establish a database. Finally, commercialization is carried out through the marketability evaluation of prototypes in domestic and export target countries.

The discovery of goods for consumption convenience by utilizing the domestic breed of pear, and Build a foundation that can be utilized for commercialization. The selection of suitable varieties by product of consumption convenience for the largepear consumer market, and development of containers accordingto consumption patterns.

□ Results
We analyze food culture and consumer characteristics of export destination countries, develop the institutional food service menu and provide databases. Based on this, we conducted a survey on consumers' preferences (Chinese and American) in respect ofthree kinds of the institutional food service menu.

Specific sensory attributes and acceptance of various pear products and the reason of liking attributes of each pear products (pear cans, mixed pear juices, and pear chips) wasdeduced from Chinese and American.

To promote the consumption of Korean pears by establishing distribution channel database of export destination countries(Taiwan, Hong Kong, China, U.S., and Vietnam); conducting surveys on Taiwan and U.S. consumers to create integratedmarketing strategies such as branding, distribution, sales promotion and price strategies of Korean pears by analyzing fruit consumption trend in export destination countries.

Commercialized the ready-to-eat fruits through developing the anti-browning technology, evaluating the product safety and developing the processing technology considering the export distribution environment. Next, we identified the volatile flavor components of the pear, developed the pear concentrate and puree to developing and commercializing the healthy pear beverage product reflecting consumers' preference. In addition,We have reviewed the regulations of exporting countries on pear processed products and developed the Export Guideline.

The regulations related to food hygiene safety of exporting countries were reviewed and DB was established. Lastly,commercialization was carried out through marketability evaluation of pear beverage products in domestic and export target countries.

For fresh-cut pear, selected ‘Wonwhang’, ‘Whasan’, and‘Seolwon’, which have less color changes during distribution,and ‘Hanareum’ and ‘Seolwon’ for juice.

In order to prevent the quality deteriorating due to reached with juice, a ‘pet’ container with minimal contact surface was developed by modifying the bottom, after that filed a patent application.

□ Expected Contribution
Through this study, we develop and disseminate the institutional food service menu and consumption promotion program reflecting consumption trend and food culture of consumers in export destination countries, and present an approach for various consumers. Because commercialization of pear products is possible, mass consumption and awareness of Korean pearcan be improved and export promotion can be made.

To promote the export of Korean pear process products to prospective countries(China and U.S.) by applying the pear products developing trend and the expansion of pear product export industry is expected.

To improve the awareness and promote consumption of Korean pears by utilizing export target countries' fresh pear and fruit based product distribution system channel database, as well as Taiwan and U.S. branding, distribution and promotion strategies for Korean pears.

Contributes to promotion of export industry through export promotion of pear products. And it contributes to the maximization of economic value through the development,launch and sale of products that can be mass-consumed. In addition, through development of pear related products, it will secure the stability of the farm income, improve the regional economic income, enable the creation of jobs for local enterprises and sustained profit generation of local enterprises.

Revitalization of the pear industry through dissemination of varieties suitable for consumption convenience, and provide information to farmers cultivating suitable varieties and create new demand.

(출처 : SUMMARY 6p)

목차 Contents

• 표지 ... 1
• 제 출 문 ... 2
• 보고서 요약서 ... 3
• 국 문 요 약 문 ... 4
• Summary ... 6
• 목차 ... 9
• 제 1 장 연구 개발 과제의 개요 ... 10
• 제1절 연구 개발 목적 ... 10
• 제2절 연구 개발의 필요성 ... 12
• 제3절 연구 개발 범위 ... 16
• 제 2 장 연구 수행 내용 및 결과 ... 18
• 제1절. 제 1세부과제 ... 18
• 제2절. 제 1협동과제 ... 429
• 제3절. 제 2협동과제 ... 578
• 제 3 장 목표달성도 및 관련분야 기여도 ... 595
• 제1절 : 목표대비 달성도 ... 595
• 제2절 : 정량적 성과(논문게재, 특허출원, 기타)를 기술 ... 597
• 제 4 장 연구 결과의 활용 계획 ... 598
• 제1절. 활용 계획 및 기대효과 ... 598
• 제2절. 기타 추진사항 ... 599
• 제 5 장 연구 개발 결과의 보안 등급 ... 600
• 제 6 장 국가과학기술지식정보서비스에 등록한 연구시설·장비 현황 ... 601
• 제 7 장 연구개발과제의 대표적 연구실적 ... 602
• 제 8 장 기타사항 ... 603
• 제1절. 중요 연구변경사항 ... 603
• 제2절. 연차진도관리 지적사항에 대한 반영 현황 ... 604
• 제 9 장 참고문헌 ... 606
• 끝페이지 ... 618