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Service Compatibility and Trust in the Adoption of Mobile Services 원문보기

경영정보학연구 = The journal of MIS research, v.16 no.2, 2006년, pp.27 - 46  

양희동 (이화여자대학교 경영대학) ,  박철우 (서울대학교 경영대학 정보통신경영연구센터) ,  김범수 (연세대학교 정보대학원)

Abstract AI-Helper 아이콘AI-Helper

As an extension of Technology Acceptance Models (TAM), the relative importance of perceived usefulness (PU) and perceived ease of use (PEU) in adopting two different mobile services are examined using service compatibility and user trust as moderating variables. This research shows that PEU is a rel...

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