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NTIS 바로가기Asia pacific journal of information systems, v.19 no.4, 2009년, pp.101 - 124
차재열 (School of Business Yonsei University) , 임건신 (School of Business Yonsei University)
According to Wikipedia, virtual reality (VR) is defined as a technology that allows a user to interact with a computer-simulated environment. Due to a rapid growth in information technology (IT), the cost of virtual reality has been decreasing while the utility of virtual reality advertisements has ...
핵심어 | 질문 | 논문에서 추출한 답변 |
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2008년 국내 온라인 광고 시장 규모는 얼마인가? | 시장 조사업체 Frost and Sullivan에 따르면 최근 전세계 경기 침체에도 불구하고 2008년 국내 온라인 광고 시장 규모는 17억 달러로 전년대비 16.9%나 성장하였으며 연평균 성장률은 7. | |
Campbell and Goodstein는 제품에 대한 위험 인지가 높아지면 소비자는 심리적으로 불안정해지며 보수적이 되고 위험 회피 성향이 강해진다고 한 이유는 무엇인가? | 또한 Campbell and Goodstein[2001]는 제품에 대한 위험 인지가 높아지면 소비자는 심리적으로 불안정해지며 보수적이 되고 위험 회피 성향이 강해진다고 하였다. 그 이유는 제품 구매에 대한 높은 위험은 심리적인 불편함과 금전적인 손실로 이어지기 때문이다. 따라서 제품 구매에 대한 위험인지는 구매행위를 유도하는데 있어서 큰 장벽으로 작용하게 된다. | |
위키피디아의 정의에 따르면 가상현실이란 무엇인가? | 위키피디아(Wikipedia)의 정의에 따르면 가상현실이란 어떤 특정한 환경이나 상황을 컴퓨터로 만들어서 그것을 사용하는 사람이 마치 실제 주변환경과 상호작용을 하고 있는 것처럼 만들어 주는 인간-컴퓨터 사이의 인터페이스를 말한다. 이러한 가상현실 기술을 이용하여 제작된 광고(이하 가상현실 광고라 칭함)는 기존 온라인 제품 광고와는 달리 몇 가지 특성을 가지고 있다[Suh and Lee, 2005]. |
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