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스마트폰 앱스토어에 대한 지각특성이 지속이용에 미치는 영향
The Impacts of Perceived Attributes on Continuance of the Smart Phone App Store 원문보기

經營 科學 = Korean management science review, v.30 no.3, 2013년, pp.33 - 54  

이국용 (군산대학교 사회과학대학 경영학부)

Abstract AI-Helper 아이콘AI-Helper

The purpose of this study is to examine the relationships between Product Quality (Popularity, Playfulness) and Information Quality (Informativeness, Reliability), System Quality (Ease of Use, Security), Trust and Continuance Intention in Smart Phone Application Market. To identify these affecting r...

주제어

질의응답

핵심어 질문 논문에서 추출한 답변
앱스토어란 무엇인가? 휴대전화 시장이 기존의 일반폰(일명 피쳐폰) 중심에서 스마트폰 중심으로 전환됨에 따라, 스마트폰 유저들이 특정한 목적을 위해 유료 또는 무료로 다운받아 사용하게 되는 모바일 어플리케이션 시장이 가장 경쟁력있는 신규시장으로 성장하였다. 일반적으로 앱스토어(App Store)란 스마트폰에 탑재할 수 있는 다양한 애플리케이션(응용 프로그램)을 무료 또는 유료로 판매하는 온라인상의 모바일 콘텐츠 장터를 의미한다. 이러한 앱스토어에서는 일정 관리, 주소록, 알람, 계산기, 게임, 음악 및 동영상 플레이어, 인터넷 접속, 네비게이션, 문서열람 및 편집 등의 일반 컴퓨터에서처럼 사용이 가능한 다양한 소프트웨어를 유료 또는 무료로 판매하고 있다.
기업용 앱스토어가 등장하여 업무용 앱스토어를 도입한 기업은? 애플의 앱스토어 성공 이후 국내 이동통신사(T스토어, 올레마켓, U+ 스토어), 단말기 제조사(삼성 Apps), 각종 서비스 제공자(구글 플레이, 네이버 앱스토어) 등이 시장에 진입하여 서비스하는 등 가장 각광받고 있는 비지니스 모델이라 할 수 있다. 최근에는 기업용 앱스토어가 등장하여 GE, 구글, IBM, IMRIS, GRIFOLS 등의 글로벌 기업들은 업무용 앱스토어를 도입하고 임직원 등이 업무용, 영업교육용으로 활용할 수 있도록 적극 지원하고 있는 추세이다[2].
오프라인 마케팅 분야에서 점포선택 행동을 설명하는 여러 선행연구들은 점포가 가지고 있는 고유 특성과 점포에서 판매하는 제품특성을 동일수준의 요인으로 간주하는 이유는 무엇인가? 이처럼 오프라인 마케팅 분야에서 점포선택 행동을 설명하는 여러 선행연구들은 점포가 가지고 있는 고유 특성과 점포에서 판매하는 제품특성을 동일수준의 요인으로 간주하고 있다. 이는 오프라인의 경우 판매되는 제품의 종류나 유형이 유사한 것이 많으며, 또한 소비자들의 점포 이동에 따른 전환비용이 높은 관계로 점포 선택이 곧 해당 점포에서 판매하는 제품의 선택의사결정과 동일시 되기 때문인 것으로 판단된다. 이러한 오프라인 상황이 그대로 온라인 환경으로 연결될 것인가에 대해서는 몇 가지 의문점이 발생하게 된다.
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AI-Helper
안녕하세요, AI-Helper입니다. 좌측 "선택된 텍스트"에서 텍스트를 선택하여 요약, 번역, 용어설명을 실행하세요.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.

선택된 텍스트

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