[논문]창업기업의 준비 및 초기단계 활동들이 기업 성과에 미치는 영향에 관한 연구

윤병선; 서영욱

doi:10.16972/apjbve.11.4.201608.1

창업기업의 준비 및 초기단계 활동들이 기업 성과에 미치는 영향에 관한 연구
An Empirical Analysis of the Effects of Startup' Activities of Preparatory Stage and Early Stage on Performance 원문보기

벤처창업연구= Asia-Pacific journal of business and venturing, v.11 no.4, 2016년, pp.1 - 15

윤병선 (대전대학교 융합컨설팅학과) , 서영욱 (대전대학교 융합컨설팅학과)

초록
AI-Helper

우리나라 창업기업들은 국내 및 국외 시장에서 경쟁을 통하여 생존법칙을 직접 체험하고 이를 바탕으로 왕성한 기업 활동을 하고 있다. 우리나라 경제성장률은 2015년 메르스 사태로 인한 내수 부진과 수출 감소로 2.6%이며 한국개발연구원에서 2016년 경제성장율을 3.0% 정도로 추산하였다. 우리나라 경제는 경제성장률 저하로 저성장 고착화 위기에 직면하여 고용 없는 성장과 양극화가 심화될 것이라고 전망되고 있다. 하이테크 산업시대에 창업기업은 특정한 분야에서 빠르게 변화하는 시장 환경에서 스타트업만의 역량과 성능을 가지고 시장에서 경쟁우위를 유지하여야 한다. 창업기업만의 역량을 활용하여 시장에서 경쟁 우위를 유지하는 것은 매우 중요하며 자원의 축적은 창업기업의 성공을 결정하는데 있어서 매우 중요하다. 또한 열악한 국내 창업생태계에서 대다수의 창업기업들은 성공 보다는 생존에 몸부림치며 기업 활동을 하고 있다. 창업 3~5년차에 맞이하는 '죽음의 계곡'을 넘지 못하고 약 80% 정도가 생존에 어려움을 겪고 있다. 대부분의 창업기업들이 창업 초기단계에 성과를 못 내고 실패하는 경우가 많기 때문에 창업 초기단계 기업 활동과 성과에 대한 연구 필요성이 제기되고 있다. 이에 본 연구에서는 창업기업의 준비단계 활동과 창업 초기단계 활동들이 창업기업 성과에 어떠한 영향을 미치는지를 실증분석 하였다. 우리나라 중소기업 중 스타트업인 창업기업의 대표 또는 의사결정이 가능한 임원을 대상으로 설문을 실시하여 203개의 유효한 데이터를 수집하고 분석하였다. 창업기업의 비즈니스와 사업 등에 필요한 발견 및 활용 활동이 기업자원 및 외부기업 협력을 통하여 창업기업 성과에 유의한 영향을 미치는 결과가 도출되었으며 이에 대한 시사점을 정리하였다.

Abstract ▼ AI-Helper

Startups in Korea are experiencing for themselves the laws of survival through competition in the local and international market, and are performing active business movements based on these. Korea's economic growth rate is 2.6% due to the slump in the domestic demand and reduced exports brought by the MERSC incident in 2015. The Korea Development Institute has estimated the economic growth rate in 2016 to be around 3.0%. South Korea's economy is facing the crisis of low-growth solidification due to the decrease in economic growth, and it is forecasted that growth without employment and polarization will worsen. Startups in the high-tech industrial generation of a particular field wherein the market environment is rapidly changing must maintain a competitive advantage with the capabilities and functions exclusive to them. It is very important that they maintain a competitive edge by utilizing the capabilities exclusive to startup companies. Likewise, the accumulation of resources is also crucial in determining the success of a startup business. In a poor local startup ecosystem, majority of the startup companies are performing their business activities while striving for survival, rather than success. About 80% are struggling to survive and are failing to overcome the "Death Valley" faced 3-5 years after establishing the company. Since majority of the startups fail to achieve results during the initial stages of foundation, the importance of research on business activities and achievement during the early stages of establishment is being raised. In accordance to this, this research has performed an actual analysis on how the activities of startups during their preparation phase and early stages affect their achievements. A survey was done on the CEOs or executives (people in a position to make decisions) of local small and medium-sized enterprises that are considered start-ups, and 203 valid data were collected and analyzed. Results showed that the discoveries and utilized activities necessary for the businesses of startups have a significant impact on their achievement through the entrepreneur resources and external partners' cooperation; additionally, the related implications were discussed.

주제어

질의응답

핵심어	질문	논문에서 추출한 답변
	창업의 사전적 의미는 무엇인가?	창업(Startup)이란 일반적으로 ‘새로운 기업을 만드는 것’이라고 정의할 수 있으며 사전적인 의미로는 ‘경영환경 하에서 개인이나 단체가 아이디어를 가지고 인적․물적 자원을 투입하여 새로운 사업을 시작하거나 기업을 설립하는 것이다’라고 하였다. 법률적인 의미로는 「중소기업창업지원법」제2조에서 ‘창업’ 이란 기업을 새로 설립하여 사업을 개시하는 것, ‘창업자’ 또는‘창업기업’이란 사업 개시일로부터 7년이 지나지 아니한 자라고 명시하고 있다.
	기업가적 배경에는 무엇이 있는가?	발견이론과 창조이론에서 기업가의 사명은 경쟁적 불완전성을 지닌 기업가적 기회를 선도적으로 차지하고자 노력하고 이를 활용한다. 기업가적 배경(Setting)에는 기업가적 기회, 기업가, 의사결정 상황이 있으며 이들의 속성에 관한 상이한 가정을 통해 기업가적 현상을 설명하고 있다. Alvarez & Barney(2007)는 전통적 기업가정신 이론인 발견이론에 대하여 기회를 외부환경 변화와 같은 외부충격에 의해 외생적으로 형성되며, 형성된 기회를 누군가에 의해 발견되어야 하는 존재로서 간주한다.
	창업 초기단계 기업 활동과 성과에 대한 연구 필요성이 제기된 배경은 무엇인가?	창업기업만의 역량을 활용하여 시장에서 경쟁 우위를 유지하는 것은 매우 중요하며 자원의 축적은 창업기업의 성공을 결정하는데 있어서 매우 중요하다. 또한 열악한 국내 창업생태계에서 대다수의 창업기업들은 성공 보다는 생존에 몸부림치며 기업 활동을 하고 있다. 창업 3~5년차에 맞이하는 '죽음의 계곡'을 넘지 못하고 약 80% 정도가 생존에 어려움을 겪고 있다. 대부분의 창업기업들이 창업 초기단계에 성과를 못 내고 실패하는 경우가 많기 때문에 창업 초기단계 기업 활동과 성과에 대한 연구 필요성이 제기되고 있다.

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저자의 다른 논문 :

표제어: PCR

동의어: Packet Collision Rate

용어 설명 출처 목록 (6)

용어 설명: PCR은 세균 특이성이 있는 primer를 이용하여 적은 수의 세균이 있을지라도 쉽게 검출할 수 있는 유용한 방법이며, 이를 이용하여 구강 내 치면세균막이나 타액에서 직접 세균을 검출할 수 있게 되었다[8].

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