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NTIS 바로가기서비스연구 = Journal of service research and studies, v.13 no.2, 2023년, pp.99 - 113
이동규 (한양대학교 비즈니스인포매틱스학과) , 신민수 (한양대학교 경영학과)
In a customer-based industry, customer retention is the competitiveness of a company, and improving customer retention improves the competitiveness of the company. Therefore, accurate prediction and management of potential dormant customers is paramount to increasing the competitiveness of the enter...
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