초록

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Abstract ▼ AI-Helper

In the current study, we examine the relation between TV watching and flow experience. We focused on the fact that recent TV viewing is becoming an active behavior with the addition of viewer involvement activities such as SMS vote. We hypothesized that SMS voting, perceived homophily of participa...

In the current study, we examine the relation between TV watching and flow experience. We focused on the fact that recent TV viewing is becoming an active behavior with the addition of viewer involvement activities such as SMS vote. We hypothesized that SMS voting, perceived homophily of participants, and perceived fairness of the program would influence the flow experience and that flow would result in viewing satisfaction of survival audition programs. We tested our hypotheses with a survey in which 215 college students with watching experience of survival audition programs participated. Results supported all the hypotheses meaning that TV viewers could experience flow which leads to satisfaction. Although many scholars have believed that TV watching seldom causes flow experience, the results of the current study indicate that TV viewers do experience flow. We believe that more research is needed to explore influential factors involved in the flow experience process.

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